Platinum Tooling Expands Reach with Technical Tool & Gage Partnership

Problem Platinum Tooling Technologies, a leading importer and distributor of specialized machine tool accessories, sought to strengthen its market presence in the Southwestern United States. The challenge was to find a sales representative firm with deep industry expertise and a robust network to effectively promote and distribute their diverse product line, which includes live tools, angle heads, Swiss machine products, and more.

Solution Platinum Tooling has partnered with Technical Tool & Gage, Inc., a sales representative firm based in Murrieta, California, with over a century of combined experience in tooling sales. This partnership leverages Technical Tool & Gage's extensive industry knowledge and established relationships within key sectors such as aerospace, defense, space, semiconductor, EV, and automotive industries.

Technical Tool & Gage's team includes: - **Troy Morace**, Owner/President, with over 20 years of experience maintaining strong end-user and distributor relationships, particularly in New Mexico. - **Chris Ochoa**, Technical Applications Specialist for Northern Los Angeles, Ventura, Santa Barbara, Kern, and San Luis Obispo counties, specializing in cost savings, cycle time reduction, and process improvement for CNC machine shops and aerospace manufacturers. - **Oscar Cordero**, Technical Applications Specialist with over 40 years of machining experience, covering South Los Angeles, South Bay, Orange, and Riverside counties, and a background in high- and low-temperature machining and prototyping. - **Randall Martin**, who provides local support in the Phoenix metro area, Arizona, and Colorado, offering insights into cost savings and process improvement based on his experience in aerospace manufacturing, lean manufacturing, automation, and machine tooling.

"When [Rob Aldama, Platinum Tooling West Coast Regional Sales Manager] introduced me to Preben, it was a slam dunk. Not only does Platinum Tooling have the best live tooling on the market, but the complete product offering is also awesome. The customer support team and response time is fantastic," said Morace.

Results The partnership has already begun to yield significant benefits for both companies: - **Expanded Market Coverage**: Platinum Tooling now has a dedicated sales team covering Arizona, Southern California, Colorado, and New Mexico, allowing for more targeted and effective market penetration. - **Enhanced Customer Support**: The collaboration ensures that customers in these regions have access to a team of experienced technical specialists who can provide on-the-ground support and expertise. - **Increased Sales Potential**: With Technical Tool & Gage's established relationships and Platinum Tooling's comprehensive product line, the partnership is poised to drive increased sales and market share. - **Industry-Specific Expertise**: The team at Technical Tool & Gage brings a wealth of experience in high-demand sectors, enabling Platinum Tooling to better serve the unique needs of industries such as aerospace and automotive.

Platinum Tooling Technologies, headquartered in Prospect Heights, IL, near Chicago, continues to serve its growing North American customer base with an extensive inventory of machine tool accessories. The company is the exclusive importer of several leading brands, including Heimatec live tools and angle heads, Henninger speeders for milling, Tecnicrafts Swiss-type collets and guide bushings, Hommel + Keller QUICK knurling and marking tools, and REV broaching tools, among others.